SEO Service Focused on Myrtle Beach and Local Results
With nearly 20 years of experience running my own successful local business, Ryan Smith Photography, in the Myrtle Beach area, I know exactly what it takes to dominate local search results. Now, through Shoreline Web Designs, I apply the insider secrets and real-world strategies I’ve learned to help your business thrive.
Any SEO agency can tell you the basics: put search terms in your headings, mention them in your text, and get local backlinks. But search engines are incredibly smart today. If you spam search terms, over-optimize a page, or generate a bunch of useless AI content, Google will actually penalize your rankings. I’ve experienced the rollercoaster of ranking shifts firsthand, and I know exactly how to secure and maintain those top spots organically.
My Approach to Search Engine Optimization
I learned the most important lessons in SEO by relentlessly testing my own website. I discovered that perfect technical optimization isn’t enough; search engines prioritize user experience. They value how long clients stay on a website and whether the content drives them to take action, like submitting a contact form. For example, tweaking the way I displayed the prices on my photography website to get more user interactions made a huge difference in my Google search results. SEO is a combination of great content, client time on site, and site speed. No AI can bring these all together the way a real person can.
SEO Services Provided
General Page-Level Optimization & Keyword Strategy
Because Google utilizes advanced AI, you can no longer trick the system with outdated tactics like keyword stuffing. You need relevant, engaging content that targets the right search terms, entices users to spend time on your site, and ultimately drives them to reach out to you. I realized, optimizing my website for 20 years, that page dwell time, great content, and contact form submission are the keys to Google results.
I will install the RankMath SEO plug-in and help you set up and understand it. However, a top score in the plugin does not mean your site is perfect. My photography website comes up at the top in real search results but has a 75/100 score in RankMath. Making your site valuable for users is far more important than a perfect score.
Before making any changes to your site, I perform a comprehensive SEO audit to uncover exactly what is working and what is holding you back. Together, we will identify the keywords your local customers are actually searching for, rather than just guessing. Once we have a data-driven strategy, I will restructure your website’s text and content to signal to Google that you are an absolute authority in your industry.
Google Ads setup and support
With almost two decades of experience running Google Ads, I know how to make every cent of your budget count. Many business owners try to run their ads, only to see their budget drained by irrelevant clicks and poor targeting. Running a highly profitable campaign requires precise, ongoing technique.
I can help you with just the initial setup, or I can handle the entire process from start to finish: comprehensive keyword research, crafting compelling ad copy, and implementing strict negative keyword lists to ensure you never pay for bad traffic. For example, if you are advertising a local restaurant or service in Myrtle Beach, you must pair the exact right search terms with a highly optimized, fast-loading landing page to actually convert that click into a customer. You also should decide if you are targeting just local customers or customers planning a vacation in the area.
Through continuous testing, bid refinement, and conversion tracking, I will help you save valuable ad dollars, lower your cost-per-click, and maximize your return on investment.
Website Speed and Core Web Vitals
Site speed is crucial, and it starts from the ground up. Google heavily relies on a set of Core Web Vitals to determine top search results. If your website is sitting on a slow, crowded budget server, no amount of frontend optimization will fix your load times.
I don’t just compress images and tweak code. I can also help you migrate to and set up a lightning-fast server environment optimized specifically for WordPress. Once the foundation is fast, we will optimize the rest of your site. However, my goal isn’t to chase an impossible 100% score at the expense of your design—especially for media-heavy websites. It is about striking the perfect balance between blazing-fast performance and a visually appealing user experience. I will help you find that sweet spot so your pages load instantly and your customers don’t bounce. View my photography website score here.
Local SEO & Schema Optimization
Ranking in the standard search results is great, but for local businesses in the Myrtle Beach area, appearing in the Google Local Map Pack is where you see the highest return. I will optimize your Google Business Profile (formerly Google My Business), ensure your business citations are consistent across the web, and help you build a strategy to gather and manage authentic customer reviews.
To power this local ranking, I also implement advanced schema markup behind the scenes of your website. Schema is specialized code that helps Google instantly understand the most important details about your business—your exact service area, operating hours, name, images, and review scores. With the rise of AI-driven search, combining a fully optimized Google Business Profile with proper website schema is the ultimate way to ensure you show up correctly exactly when local customers are looking for you.
Get In Touch
Please use my contact form to let me know more about your needs.
